The National Football League once again revealed itself to be little more than an establishment political tool when it declined to run a Super Bowl ad submitted by rifle manufacturer Daniel Defense.
The company’s “offensive” ad depicts a former marine arriving home to greet his wife and child, accompanied by a voice over stating, “no one has the right to tell me how to defend them.”
The ad supposedly violates the NFL’s advertising guidelines, which bar ads featuring “firearms, ammunition or other weapons,” even though the ad doesn’t actually show any of the above, aside from an illustration of their popular DDM4 rifle featured below Daniel Defense’s logo.
The NFL’s firearm ad restrictions, in full, state:
Firearms, ammunition or other weapons; however, stores that sell firearms and ammunitions (e.g., outdoor stores and camping stores) will be permitted, provided they sell other products and the ads do not mention…
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